Published by Elaine Arthur on 6 September 2012
One of the most searched for items at GBPosters.com is the Keep calm and carry on range. Most people know this is from WW2- made as a morale boosting sign, commissioned by the Ministry of Information.
But how did they make the leap from being hung in their millions across war time Britain, to being revived in the 2000’s?
The answer lies in a book sold from a books hop in Alnwick. Found by a husband and wife and hung up in their bookshop, the print captured the eye of people looking for vintage look items- with the mottos and morale boosting being very apt with the post millennium fears and the dawning of a new decade.
The pair sold thousands of copies of the original, of which there are thought to be only 16 left. The use of the icon of the crown and the type of font was not trademarked, meaning that replicas could easily be made. This led to companies (such as ourselves at GB posters!) playing with the theme and creating parodies- creating slogans such as ‘Keep Calm, I’m the Doctor’ – a Doctor Who reference- as well as Keep Calm I’m A Gamer and this Irish Keep calm print!
The nostalgic look and feel of Keep Calm and Carr on prints and their ‘Britishness’ has seen a vast amount sold in other areas of Europe and America, and when the recession hit in 2009, we saw a surge in people once again looking for these stoic messages that has yet to die down.
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